When choosing a location for your new flower shop, one of the most important criteria is location. If you want to open a flower shop in Prague or another large city, focus on busy areas with high pedestrian frequency such as squares, streets near public transport stations or major commercial avenues. The space that is easily accessible and clearly visible will provide you with a steady supply of customers and increase your chances of success.
The shop window is like a window into your business and must sell! Large windows are excellent and will serve as presentation your product range, be it bouquets, or decorations hanging from the ceiling. Don't be afraid to promote special flower prices and remind passers-by with who is having a nameday or which significant day is being celebrated.
When deciding on the size of the space, consider your plans and the range you want to offer. For a smaller flower shop, a space of around 30—50 m² may be sufficient. If you are planning to have a wider range, such as decorations, gifts or bespoke bouquets, consider a larger space that will allow a clear display of goods with convenient movement of customers.
What must not be missing?
In addition to the size of the space itself, its internal layout is also crucial. Florists need efficient water distribution because regular watering of flowers and maintaining fresh bouquets are among the daily routine. The ideal is to have access to water both in the work zone and near the sales area. Investing in high quality water connections and easy to clean surfaces, which are moisture resistant will definitely pay off.
Another key factor is lighting. Flowers stand out best in natural light, but it is important to complement it with well-spaced artificial lights. A combination of different types of lighting is recommended — for example ceiling lights for overall clarity and spot lights to highlight specific products or arrangements. Properly selected lights will not only emphasize the beauty of flowers, but also create a pleasant atmosphere that will attract customers back to your flower shop. Flowers look best under the cold light that will highlight their colors.
The cooling room is the heart of any good flower shop. Thus, the space should include refrigeration equipment that will keep your flowers in perfect condition. The optimal size of the cooling room depends on your needs, but in general, at least 6—10 m² is recommended. The temperature in it should range between 2 and 7 °C, which together with good ventilation and proper humidity will ensure a long life of flowers.
The space for the flower shop should be not only functional, but also aesthetically pleasing. Bright colors, high-quality lighting and natural light will create a cozy atmosphere that will attract customers. Don't forget that the environment in which people pick flowers plays a key role in their shopping experience.
Make florists feel good as much as a flower enthusiasts in your flower shop!
