For the transportation of flowers we use specially build trucks that ensure constant temperature and optimum humidity. Any deviation can have a negative impact on the freshness and quality of the flowers, therefore it is necessary to adhere to the specific rules.
Trucks and their specifics:
After the trucks arrive at our warehouse, the meticulous process of sorting and preparing flowers for distribution begins. Our warehouses are equipped with air-conditioned rooms, which also maintain the conditions necessary to maintain the freshness of the flowers. Each order is then custom packed according to customer needs, be it cut flowers, potted plants or decorations and accessories. In addition to flower delivery, we offer the possibility of in person shopping of fresh flowers at our Cash & Carry branch in Prague.
To better understand the importance of logistics and flower quality, we partnered with Dean Zuidgeest, one of St. Gabriel's suppliers, whose family-owned company Villa Gerbera & Villa Curcuma is an icon of the Dutch flower industry.
“Flowers are among the largest export products of the Netherlands. Flower companies often provide heat waste or electricity to nearby villages. The industry is also becoming more and more focuses on sustainable production. We are using geothermal energy, switching to LED lighting and reducing water consumption thanks to technologies that use only rainwater.“
“Flowers are an important part of the lives of many Dutch people. We are proud of our Heineken beer and Gouda cheese, but in my opinion flowers are the most typical Dutch product. In addition, our flower fields attract millions of tourists every year, for example, Keukenhof is visited by about 1.5 million people annually.“
“It's amazing to see our flowers in flower shops or at major events such as fashion shows in Dubai or Mass services in the Vatican. When I travel, I always like to go to local flower shops and it's great to see that our flowers have been loved by customers around the world.“
“It was natural for me because I grew up among the flowers. As a child I spent time in the family business, even as a baby I was in a baby cot right in the flower hall while my parents worked. During the school holidays, I was always in our greenhouse, and all this led me to develop a deep passion for flowers. Later I went to do two specialized horticultural studies which in total took seven years.“
“Specifically, gerberas need to be stored in the cold, regularly cutting their stems and adding a drop of chlorine to the water. Curcumas needs warmer conditions above 12 °C and regular water changes.“
Through carefully set logistics processes and cooperation with renowned suppliers such as Villa Gerbera, we ensure that every flower arrives to our customers in perfect condition. In this way, we want to contribute to flowers decorating your homes and bringing the joy and beauty to everyday life.
One of the key advantages of our cooperation with Villa Gerbera is the speed of delivery. Flowers are picked fresh in the morning, delivered to our logistics center in Rijnsburg at noon, and the very next morning they are available in our Prague store. This means that our customers receive flowers that have been cut less than 24 hours ago – ensuring top quality and maximum freshness.
