The pumpkins and skeletons behind the window scare away, and it's time to swap them for Christmas-themed decor. While flower sales have dropped significantly compared to summer, there's still something to do — think of autumn as a preparation period that will decide what sales you will have around the holidays. We bring some tips to prepare for the Christmas rush of customers.
Customize opening hours for customers. Before Christmas, everyone catches up with work and tries to meet all the deadlines, so the time to buy decorations and Christmas gifts does not come until late in the afternoon, after work hours. Take a helpful step and extend the opening hours of your store. In this direction, online florist holds the advantage in this, since they operates practically non-stop.
In today's rushed times - Christmas decorations in shops, on the streets and at home appear earlier than usual. It has been long since the arrival of the first Sunday of Advent meant the Christmas atmosphere. Nowadays it is slowly developing since the beginning of November, sometimes even earlier. Therefore, be prepared even for eager Christmas lovers and buy supplies of Christmas decorations in advance. At St. Gabriel Cash & Carry, the first swallows are already waiting for you in the form of Christmas stars, decorative tails and other decorations and flowers.
Do not forget about:
During the festive season, there is also a great demand for an assortment of decoration for graves, so do not forget about it when ordering your supplies.
The shop window is your most effective marketing tool. Draw Customers inside with eye-catching window decorations that will awake the desire to buy Christmas decorations and flowers in them. When it comes to Christmas - more is more. So don't be afraid to let your creativity off and present your floristic skills on a larger scale. In addition, by displaying products and demonstrations of your work in the shop window, you will set a trend in what customers will come to the store for.
Feel free to update the shop window at weekly intervals — if you have a flower shop in a busy place, regular passers-by will definitely notice your efforts and be enticed to visit. Originality will be appreciated in the village as well as in the capital, floristry is all about beauty, so don't be afraid to project it onto the streets.
Everyone wants to have an original decoration at home, with which they will show off to their visitors. Therefore, focus on production of personalized ties and decorations from unusual flowers and accessories that customers can order from you. You will give them a sense of uniqueness and express your gratitude for their year-round support. Think of it as a gift for your clientele.
In addition, create a simple gift guide to help customers make decisions. Not only will you save them time when shopping, but in addition you can decide what will sell the most - inventory formation is then much easier. Share your shopping advisor on social media and bring customers to your brick-and-mortar store.
Visit our wholesale flower shop in Horní Počernice and stock up - let nothing surprise you.
